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Guide to Responsive Web Design and its Many Benefits Over the past several years, web design has evolved tremendously, and web designers are constantly on the lookout for new ways to make websites more user-friendly. Eventually, responsive web design was born. When we speak of responsive web design it is simply a form of design that aims to adjust the overall format and content of a website so that it matches the screen of the device use by the website visitor to access it. Many people today no longer reach out for their laptops or use their PCs to go to social networking sites, e commerce platforms, and other sits, but they mostly use their smart phones, tablets, and smaller, portable devices to do so. Because of their portability and functionality, people on the go prefer using these small devices. Responsive web design can make a major difference in the way the visitor perceives a website, and this can ultimately add to the conversion rate, which is very important to business owners. Below are more information about responsive web design and its benefits. A mobile friendly website adjusts its layout to the screen of the user’s device when he accesses it. If a business owner has a responsive website, he gains more benefits from it than sticking to a traditional web design. One advantage of responsive websites is that they are fast to load and only relevant information is given to the user. The content of mobile-friendly websites also automatically adjust well – the text font is slightly increased so that the user can read it better without zooming in. And because mobile device screens are very small, the text adjustments are very important.
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Responsive web design has a simple and straightforward concept. The flexibility of this design is very beneficial to mobile users since it responds to their needs and requirements. There are three aspects that make responsive web design superior to traditional web design and they are: adaptability to screen size, screen orientation (vertical or horizontal) and platform (type of device).
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Business owners would do well to have a responsive web design because of the many advantages that it will give them. One of these advantages is that it can boost you average monthly sales and can also increase your conversion rate. On the average, the conversion rate for a regular website varies from 3 to 5 percent but for a responsive one it can be 10 percent or higher. With this type of website, businesses are more visible than their competitors. Another advantage of using responsive web design is that it will increase your website’s overall ranking and visibility. Every SEO strategy should include having a responsive web design.

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